Most cover artists aren’t trying to fool people, but it’s become clear that streaming services have empowered a brand new cottage industry on cheap accidental clicks. A profile belonging to “Tara Adele” has 467,337 plays off a cover of “When We Were Young,” which comes from an album named (seriously) Hello From The Other Side. If you investigate Spotify you’ll find dozens of knockoffs - mostly vulturing whatever is occupying the Hot 100.

In her absence, Tanya Swing has gathered a modest 10,000 plays, presumably driven by people misclicking for the real thing. Deep in the bowels of Spotify’s digital architecture you’ll find the anonymous, Google-proof artist profile of one “Tanya Swing.” She (or it) has exactly one song to their name: a chintzy karaoke version of “We Are Never Ever Getting Back Together.” In 2014 Taylor Swift publicly denounced the presence Spotify and Apple Music in commercial recording, and subsequently purged her discography from those services.

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